Led content development and execution of on-air, digital, social, podcast, radio, sand OTT promotion with consistent results against brand priorities.

Improved marketing initiative outreach and building engagement by coordinating social media marketing on Facebook, Instagram, Twitter, and TikTok platforms.

Supervised promotion and marketing teams.

Coached promotions staff to improve performance and content creation. 

Increased traffic to clickorlando.com by developing and implementing attention-grabbing plans and ads.

Coordinated the scheduling of when our promotions air to align properly with our branding goal.

Ability to write, direct, produce, and edit video, radio, and social promotions for all platforms using Adobe Creative Suite to maximize engagement.

Produced graphic design artwork using Adobe Photoshop and Illustrator.

Produced clear and concise creative briefs outlining project objectives and requirements for the marketing team.

Drafted and edited interesting press releases for each event, contest or promotion.

Brainstormed creative methods to relate social, digital and OTT content to target demographics.