Social Content
Bridgett Rhythm Social
In conjunction with our on air campaign, I created special social and digital promos that were sent out to outside paid media buyers. This helped get content in front of viewers that don't normally watch. I was tasked with making it fun and interesting to grab and hold their attention, whether they were seeing it on social media, YouTube, or in app games.
Mother's Day Social 2020
For Mother's Day 2020, I got a little sneaky. I reached out to some of our on air mother's families and asked their husbands/partners to have their kids write a quick letter to their moms. For social, we shared their reactions and use it to drive engagement back to the website.
Earth Day Social Video
For Earth Day 2020, our web team wrote an article of all the ways you could be earth conscious. They then asked if I could turn that into a quick social video to drive engagement and views back to the website.
Collector's Bag Reveal
Root Pretty released a collector's bag as part of a sale. To build up excitement for the sale and the release of the never before seen products in the bag, I was asked to create a short reel showing off all the products.
Gators Social 2021
It's gator mating season and we live in Florida! This was just a fun social video I produced that went hand in hand with the on air version. Both were pushing a tune in time to see the full investigative piece on News 6.
Color Changing Cups
Lolly Designs and Boutique had some new merchandise arrivals, but wanted to show off the products in their entirety and at use! So I created this fun, effective, and quick reel to increase sales.
Nothing fancy here, just a girl doing her hair. I used this fun concept to show off some of Root Pretty's newest hair care line in action!
Root Pretty Hair Care
March Mini Pretty Club
Every month, Root Pretty releases a subscription box to drum up interest around not so popular products. I created this Reel - and many others like it - to show those products in use to hopefully spark some interest for their customers and increase sales.